Module 11 Search Engine Optimization

SEO is short for search engine optimization which is a methodology of strategies, techniques and tactics used to increase the amount of visitors to website by yielding a high-ranking placement in the search results page of a search engine like Google, Bing, Yahoo etc.  Most internet users do not click through multiple pages of search results, so where a website is listed under the results is crucial for directing more people to a specific site.  Search engine optimization makes sure that a website is accessible to a search engine and increases the chance that the site will be found.  One of the features of a SEO is called a keywords.  From an Info graphic provided from the module, “Keywords. Primary and secondary keywords are selected to focus page content and drive traffic.  Keywords are chosen based on relevance, search volume and competition.”

From what I’ve read on SEO help guides, the content is very important in utilizing a SEO to its full potential.  For my website that is making accessible quality content with internal link architecture.  Another feature I wish to implement is keyword targeting, that is making sure whatever search engine the user is using they can find the content they’re looking for through titles, keywords, alt lags, URLs and phrase selection.   The last way I want my site to utilize SEO is through Link building.  “Incoming links can help promote your site, drive traffic and increase page rank.”  I will link my website to websites through the use of my blog and other forums with similar content to my own.

There are some downfalls to SEO, however they are mostly technical like duplicate content.  From a CIO article on SEOs, “Almost all of the SEO professionals we queried cited duplicate content as a top technical concern. Simply put, duplicate content is any content that is ‘appreciably similar’or exactly the same as content that resides on your site.”  Another problem can be shady link building.  Unnatural, spam-like and irrelevant backlinks can cause your site to take a hit in the rankings.  From the same article, “Backlinks today should be done at a natural pace, should be diverse and varied and look and appear natural.”

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